League Two entices fans that have seen it all, some are forgotten Premier League teams while others are wishing to hike up the football pyramid. As the final trio of 24 EFL teams, it does begin to make you wonder, would a new EFL structure be welcome for clubs that teeter on the edge of recognised professionals. Or, should all the 92 teams including The Premier League, find a strategic route to decrease league and cup games? Anyway, here are the top 5…
# 1 The Bantams bounce into League One with a gold medal attendance, over 17,000
The fans win the League Two attendance charts for the 2024-2025 season. An eye-watering figure far beyond average; 17,766 fans is the product of several interlocking factors.
The club aimed for a commitment to filling the stadium; season tickets were among the lowest prices in the league -early bird adult prices held at just £179, equating to less than £8 per game. Junior tickets, family packages, the ‘Bring a Friend’ initiative further encouraged supporters to get Valley Parade bouncing. General sale matchday tickets rarely rising above £20 for adults.
Moreover, Bradford City’s marketing team orchestrated a highly visible ‘City United’ campaign and community events to assemble fan engagement. The club invested in partnerships with local schools and grassroots clubs. They provided free or heavily discounted tickets to young supporters and their families.
Are Bradford City fans intending to arrive at Valley Parade to create an electric atmosphere in League 1, or do you intend to start your Christmas shopping early?
# 2 Notts County prove their name carries fans loyalty
Notts County are the world’s oldest professional club, consistent with loyalty averaging 9,811 at Meadow Lane. It could be their enduring appeal is tied to heritage, progressive pricing, and a play-off campaign.
Their season tickets started from £269 for adults, with discounts for seniors, students, and under-18s. Their ‘Kids for a Quid’ offer and regular family matchday deals developedmatchday accessibility for all demographics.
The club considered fan hospitality with new catering opportunities: mobile gourmet food trucks, vegan and vegetarian options, with locally roasted coffee stands. The matchday experience matters akin to the result.
Their pre-game fan zone included live music, games, and appearances from club legends. Their ‘Back to Black & White’ retro days marketing strategy focussed on club historywithin memorabilia discounts. Fans care about nostalgia, and, importantly, they always will do.
A full season digital interaction with fans was strengthenedwith interactive content, behind-the-scenes features, and live Q&A sessions with players. Community outreach especially to local schools and charities allowed thousands of tickets were distributed to first-time attendees.
Are Notts County fans ready to get behind the club following their play-off challenge?
#3 Promotion hopefuls that finished 7th welcome over 8,000
The Technique Stadium, aptly named, welcomed a strong average home attendance of 8,222. Season ticket prices started at £300 for adults. However, the club’s ‘Blue Army’ loyalty scheme provided discounts for renewals, multi-ticket bundles, and referrals.
Matchday hospitality was a particular strength; the club introduced ‘Street Food Courts’ offering artisan burgers, loaded fries, and craft ales, pies and snacks. The fan village located outside of the ground offered live entertainment and children’s activities.
Chesterfield’s marketing team led the ‘Our Town, Our Team’campaign. This involved players regularly visiting schools, hospitals, and local businesses.
Their move into digital engagement involved a new mobile app for ticketing with updates and interactive matchday experiences. The club also improved facilities for disabled supporters and dedicated matchday volunteers.
The Spireites growing ambition guided them to a play-off place, could they do better this season?
#4 League winners miss out on a top 3 finish
To don an average of 8,013 enabled Doncaster Rovers fans contribute to winning promotion. A blend of competitive pricing, innovative fan engagement, and a friendly matchday experience. Their season tickets started at £299 for adults, with early bird and direct debit options allowing for flexible payment options.
The ‘Mini Rovers’ season ticket for children total of £35, anincentive for family attendance. Matchday ticket prices received thought; promotions included ‘Tenner Tuesdays’ and group discounts for local schools or youth clubs. The club introduced themed stalls, Yorkshire street food, local brews, and healthier snack options supporting a diverse audience.
Their ‘Red and White Together’ marketing campaign centred on inclusivity and community; open training sessions, meet-the-players days, and supporter Q&As.
The club also encouraged relationships with grassroots football through discounted group tickets. Also, accessibility improvements included sensory rooms and step-free access ensured an appropriate welcome for all.
The Eco-Power Stadium will welcome League 1 football, are fans excited about the prospect of season tickets or will you pick and choose?
#5 Play-Off winners reward their faithful home fans
AFC Wimbledon fans finished the league season unaware that promotion was set for the club. An average home attendance of 8,008 is indicative of the club’s distinctive focus on community and strategic initiatives.
Their season tickets were priced from £275 for adults and just £25 for under-18s. General sale prices aimed to ensure notable attendances, rarely exceeding £23 for adults with ‘Kids Go Free’ days and group savings.
Food and drink at Plough Lane was a highlight, a wide selection of street food vendors, vegan specialities, and locally brewed beers. A series of themed events, ‘Dons Family Day’and ‘Community Heroes’ brought local residents together and recognised the club’s roots.
AFC Wimbledon’s ‘We Are Wimbledon’ marketing campaign celebrated the supporters’ role in the club’s journey. It involved social media spotlights, fan stories, and behind-the-scenes content to reinforce the fans relationship.
The club’s ongoing partnerships with schools, charities, and grassroots football developed a regular influx of young supporters. Volunteers were responsible for creating a welcoming atmosphere with the club’s democratic fan ownership model enveloping a unique sense of belonging.
In a new stadium have fans automatically renewed their seat, or are you looking for a new League 1 angle?
What Are Your Thoughts On The Highest Average League Two Attendances?
Does your League 2 club deserve a special mention for their ticketing strategy for the 2024/2025 campaign. Alternatively, is there anything that fans should know about your club for the new season for visiting fans? Let us know your thoughts in the comments below.
