Burton Albion have confirmed they will end their 32-year partnership with TAG Sportswear ahead of the 2026/27 season, ending one of the longest-standing commercial relationships in the club’s modern history.
The decision marks a significant moment for the club. TAG Sportswear have been synonymous with Burton Albion’s identity across multiple eras, from non-league football to the EFL Championship and everything in between.
Supporters have seen countless of memorable kits designed and produced by the Burton-based company, with the partnership spanning promotions, cup runs and historic fixtures.
While a new kit provider will take over ahead of the upcoming 2026/27 season, the connection between club and supplier has been deeply rooted in the local community.
Burton Albion Chief Operating Officer Tom Mahon acknowledged the magnitude of the decision and paid tribute to those involved
‘’This partnership has been a big part of Burton Albion for a long time now, so choosing to move to a new kit provider was not an easy decision but followed a full and thorough process,’’ Mahon said.
‘’We thank everyone at TAG, particularly Tony Footit and Antion Williams, who have worked closely with the club to create the look and feel of every Brewers kit for the past 32 years.’’
Mahon’s comments underline that the move was strategic rather than sentimental, with the club reviewing its commercial operations as part of broader long-term planning.
As Burton Albion prepare for next season, attention will turn to who the new kit supplier will be and how the club’s identity may evolve visually.
For many supporters, the change represents the end of a familiar era. However, it also presents an opportunity for growth, potentially bringing new commercial benefits and wider distribution opportunities for the Brewers.
The Burton Albion kit supplier change signals both reflection and progression, closing a 32-year chapter while preparing for the next stage in the club’s development.
