Burton Albion’s Sporting Director has revealed that the club have rejected a seven-figure bid for a key forward.

Burton Albion Sporting Director Richard Dorman has revealed the club turned down a bid in excess of £1 million for forward Tyrese Shade during the January transfer window. The rejection of this bid underlines the Brewers’ determination to retain one of their most important attacking players.
The disclosure highlights the level of interest in Shade following his impressive performances this season and reinforces Burton’s stance on prioritising on-pitch value over short-term financial gain.
Shade has emerged as a key figure for Burton this season, with his pace, versatility, and attacking output making him a standout performer. Interest from higher up the football pyramid was expected, but the confirmation that an offer of over £1 million was rejected shows just how highly the club value the forward.
Speaking about the decision, Sporting Director Richard Dorman stressed the importance of keeping the squad intact during a crucial phase of the season. Retaining Shade was viewed as vital to Burton Albion’s competitive ambitions and overall squad balance.
Shade’s impact goes beyond goals and assists. His ability to stretch defences, carry the ball at speed, and operate across multiple attacking roles has made him central to Burton’s tactical setup.
After making the leap from the National League to League One, Shade’s efficiency in front of goal has been vital to the Brewers this campaign. His ten goals and one assist in all competitions have made his development noticeable, and Championship interest reflects both his current form and long-term potential.
Turning down a seven-figure bid is a significant statement for Burton Albion, particularly given the financial realities of clubs operating at this level. However, the decision aligns with the club’s broader strategy of maintaining stability and continuity while building a competitive squad.
The Tyrese Shade situation demonstrates a willingness to back the football project and resist selling key assets unless the timing and circumstances are right.
As the season progresses, Shade’s performances will continue to be closely monitored, but for now, Burton Albion have made their position clear. Keeping one of their most influential players was worth more than a substantial fee.